The IDSA International Conference was in Detroit this year, which meant we were ready to make an impact! Sixteen of us across the organization participated in event sessions throughout the week. We explored the importance of taking risks, solving the right problems, and how to never lose sight of designing exceptional product experiences.
Events like these aren’t just about learning and being inspired by others; they also bring teams together. While we loved listening to the keynote speakers, attending breakout sessions, and expanding our network, spending time together outside of the office was truly the icing on the cake.
This year’s event was particularly special as our VP Mike Rozewicz shared insights on Tekna’s successes in his “Blowing the Dust off the Rust Belt” talk. He explained how in a turbulent global economy, designers can transform uncertainty into opportunity by embracing risk. During the worst economic downturn of our generation, Tekna invested in its own people and ideas—when many product development companies were folding or implementing layoffs. We leveraged the power of great design, engineering, and manufacturing, as well as our robust Midwestern supply chain to make the Nära bassinet a success story with Great Recession roots. If you want to read more about Nära, head over to our case study in the portfolio.