Rooted in Authenticity, Built on Reliability, Growing in Capability.

Almost thirty years ago, two people started this company. Their vision, hard work, and entrepreneurial spirit laid the foundation for a business that remains innovative and adaptable in a rapidly evolving industry. Today, our business is remarkably different than once imagined, but is still focused on bringing our clients meaningful product and business solutions by staying true to what makes us different…

Our Values.

They inspire and guide us, defining the way we do business.

Values Images-curious

We are intensely curious about products, people, and the world around us. Each one of our products is created with the knowledge that people are at the center of everything we do. It’s our job to understand them better than anyone in the industry and develop the best solutions to meet their expectations.

Values Images-Creative

We embrace creativity from all aspects of our business and strive to build a collaborative environment with our clients, partners, and suppliers to drive strategic business results. We practice a resourcefulness that encourages a deeper perspective and quicker insights, allowing our clients to feel confident going to market. It’s our job to ask the right questions and solve the right problems.

Values Images-authentic

We are a growing company in the heart of Southwest Michigan. Our Midwestern roots define who we are and how we work. It also defines who we are not. It’s our job to maintain the drive and determination needed to outwork our competition.

Values Images-trusted

We believe we have a responsibility to guide our customers through the challenges and excitement of product development. If we take it on, we do so with as much enthusiasm and commitment as if we were on your internal team.

Values Image-driven

We have a shared vision for helping our clients bring meaningful solutions to market and whole-heartedly believe in our people to deliver, every time. It’s our job to find a way to make the best products and do it and faster than anyone.

 / Clients