/ MEDIC XL
research / human factors / industrial design / branding / animation / engineering / production
Internally created for an opportunity in the athletic training market, the Impact Athletic product line showcases our ability to develop a branded family of products from innovation to realization. The initial design phase began with market viability exploration and competitive product benchmarking to drive concept differentiation and authentic branding. For product implementation, we performed a pilot production build that included tooling fabrication, component fabrication, and assembly. Our ground up development process enabled Impact Athletic to successfully launch a product line with a striking identity.