/ NARA BASSINET

research human factors / industrial design / branding animation engineering / production

Nara is, quite literally, our baby. It was internally created to be a beautifully designed, safe, ergonomic hospital bassinet. We conducted extensive user research and environmental studies, giving us a deep understanding of the product needs. Sketches, mock-ups, and iterative prototypes of the new design were created to gather feedback from facilities across the United States. As development progressed, so did the creation of Nara’s brand. We created initial marketing materials and design aesthetics, differentiating it as approachable, caring, and inviting. Ultimately, the value propositions of this bassinet design grabbed the attention of a major medical device manufacturer, leading to an OEM opportunity. Initial sales have been promising as labor and delivery departments express their excitement for everything Nara brings to the room.

Disclaimer: The following video is not hosted by Tekna. Any claims made in this video are by the video owner, not Tekna.

Nara croppednn

 Lit_2016-06-01 Rev0

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