1288 HD CAMERA

stryker 1288 camera head hero

/ 1288 HD CAMERA

Industrial Design

As the third generation in Stryker’s HD 3-Chip endoscopy camera line, the 1288 HD 3-Chip Camera features a 1920x1080p resolution and nine specialty settings, resulting in optimum color resolution and brightness.

Additional benefits of the 1288 HD 3-Chip Camera include four fully programmable buttons on the endoscopic camera head, giving the surgeon the command to control the light source settings directly from the camera head. By allowing for backwards compatibility with past generation digital capture devices, scopes, and various flat panels, the 1288 HD 3-Chip Camera continues to offer new solutions for improved visualization within the operating room.

We helped Stryker Endoscopy develop a product with superior ergonomics that improved the user’s grip and hand fatigue, as well as the product’s interface and workflow.

Lit-2016-06-17 Rev0

RANGER & SCOUT TABLE TOP GRILLS

/ RANGER & SCOUT TABLE TOP GRILLS

Industrial Design / UX/UI

Traeger approached us for assistance in expanding and differentiating their Town and Country Series product line with a focus on enhancing features, technology, and aesthetics, as well as finding production efficiencies. We began the collaborative process with 2D ideation sketches based on Century 2.0, Silverton, and Timberline’s visual brand language. Using production-quality parametric 3D CAD data, we identified ways to simplify assembly and reduce material waste, improving the customer experience straight out of the box. Additionally, for the Ranger grill, we helped Traeger bring a new-to-the-industry feature (the WiFi ARC controller with a “keep warm” function) to market through rapid wireframe prototyping, tackling both workflow integration and GUI.

USER INTERFACE & APP DESIGN

/ USER INTERFACE & APP DESIGN

Research / Branding / Human Factors / UX/UI

The Traeger Timberline grill has an accompanying mobile app that allows you to control your grill, monitor your meat, and set up recipes. We designed the workflow and initial interface design as well as usability studies to test our direction. Using a mobile prototyping tool, we ran multiple user tests to determine initial use behaviors, icon recognition, and proper task completion. With each study, we were able to adjust the workflow until passing it off to a mobile app partner to do final design and development.

SYSTEM 7

stryker system 7 hero

/ SYSTEM 7

Research / Human Factors / Industrial Design

Over the last 30 years, we have played an important role in the development of heavy duty surgical power tools. System 7 is  one of Stryker’s most recent additions. The detailed ergonomic considerations included a contoured handle design, easily accessible actuation elements (safety switches, blade and drill attachments and battery release), unobstructed views of the surgical site, and balanced weight distribution. Research was conducted with a number of surgeons, surfacing their desire for precise, efficient, and reliable power tools that provide an aesthetic with the same attributes. The satin aluminum and black battery color scheme, the absence of decorative elements, and the appearance, feel, and weight of the machined aluminum handle all evoke efficiency, reliability, and precision.

Lit-2016-06-03 Rev0

AUTOMOTIVE UI CENTER STACK

at&t automotive UI hero

/ AUTOMOTIVE UI CENTER STACK

Industrial Design

Universal Mind approached us with the unique challenge to create an automotive center stack sales tool specifically designed to showcase a new user experience in tomorrow’s automobile. The collaborative solution is a sophisticated and modular prototype that showcases the user experience in a portable package for the sales team.

SMOKE OFF BRANDING

dark horse smoke off branding hero

/ SMOKE OFF BRANDING

Industrial Design / Branding

When we get the opportunity to design a product we take it seriously, diving head first into the culture and life surrounding its existence. When that product involves delicious smoked meats…you bet your ass we went out and signed up for the first bbq competition we could find!

Like any competition, we knew we needed to go in with a strong presence (aka matching t-shirts). What started as a hand drawn logo, turned into a full brand that was applied to t-shirts and leather aprons. At the close of the competition, we designed and made custom packaging to send some of our schwag to Traeger’s executive team. 

The design and team spirit from the first year inspired us to push even further the second time around. We added on to our logo and professionally screen printed the t-shirts, making plenty to sell to other bbq-ers. We also designed farm animal bottle openers to match the simple, cute, and edgy branding theme. Each one was laser cut and then we gave them a blackened, hardened finish using one of the grills. Keeping with tradition, we designed and made new packaging for the Traeger team (this time shaped like a pig) and had plenty more goodies to send.

Next year we’re pretty sure we have our work cut out for us. 

ERGONOMIC ASSESSMENT

ergonomics study hero

/ ERGONOMIC ASSESSMENT

Research / Human Factors / Industrial Design

We completed a virtual ergonomic analysis identifying the differences and theoretical improvements of a new, high-end bed platform over a previous model. Assessments were based on a series of tests in several use-case scenarios and were rated based on usability metrics and ergonomic accommodation. Tests accommodated a range of users from 5% female, 50% average user, to an 85% male. The metrics used to evaluate ergonomics were spine shape/body positions, joint angles, line of sight, and hip/center-of-gravity shift. Following analysis of the new bed, additional ergonomic recommendations were provided to guide the next generation bed improvements.

Lit-2016-06-04 Rev0

TECHNOLOGY DEMO CART

stryker demo cart hero

/ TECHNOLOGY DEMO CART

Industrial Design / Engineering / Production

The Stryker Product Demo Cart originated from a casual conversation with a marketing representative. It was clear that the sales and marketing team did not have a way to showcase all of the latest technology that Stryker has to offer. There needed to be a single, elegant way that Stryker reps could demonstrate their product in a simple, yet effective manner. We conducted interviews with key internal stakeholders and created concept sketches that balanced the functional needs with the intangible emotional needs of sales. The final product, fully furnished with equipment and marketing material, can be easily uncrated, positioned and deployed for a presentation by a single person in minutes.

BONE MILL

stryker bonemill hero

/ BONE MILL

Industrial Design

As part of Stryker’s CORE System, The Mill is an innovative electronic bone mill designed to deliver uniform and consistent bone yield. It features multiple blade sizes allowing for the desired bone granulation in a wider range of procedures.

Lit-2016-06-05 Rev0

IMPACT ATHLETIC BRANDING

branding impact athletic hero

/ IMPACT ATHLETIC BRANDING

Research / Industrial Design / Branding / Production

Internally created for an opportunity in the athletic training market, the Impact Athletic product line showcases our ability to develop a branded family of products from inception to production. Impact Athletic successfully launched as product line with a striking identity and is now its own standalone company.

Lit_2016-06-09 Rev0