IMPACT ATHLETIC BRANDING

branding impact athletic hero

/ IMPACT ATHLETIC BRANDING

Research / Industrial Design / Branding / Production

Internally created for an opportunity in the athletic training market, the Impact Athletic product line showcases our ability to develop a branded family of products from inception to production. Impact Athletic successfully launched as product line with a striking identity and is now its own standalone company.

Lit_2016-06-09 Rev0

TECHNOLOGY DEMO CART

stryker demo cart hero

/ TECHNOLOGY DEMO CART

Industrial Design / Engineering / Production

The Stryker Product Demo Cart originated from a casual conversation with a marketing representative. It was clear that the sales and marketing team did not have a way to showcase all of the latest technology that Stryker has to offer. There needed to be a single, elegant way that Stryker reps could demonstrate their product in a simple, yet effective manner. We conducted interviews with key internal stakeholders and created concept sketches that balanced the functional needs with the intangible emotional needs of sales. The final product, fully furnished with equipment and marketing material, can be easily uncrated, positioned and deployed for a presentation by a single person in minutes.

ENDOSCOPY VIDEO CART

video cart hero

/ ENDOSCOPY VIDEO CART

Research / Industrial Design / Engineering / Production

We saw an opportunity to improve upon the previous video carts used by endoscopic companies and decided to develop a new solution. We approached Stryker Endoscopy with a cart that we designed and engineered from the ground up. The standard Video Cart manages medical imaging video equipment so that the surgical staff can focus on surgery. The cart family was introduced in 2004 and it soon set the bar for all of its competitors. Prior to this cart hitting the market, video carts were an afterthought. They are, however, vital in keeping the OR environment organized and are the focal point of information for minimally invasive procedures.

Lit-2016-06-10 Rev0

INTERVENTIONAL SPINE CURETTE

stryker ivas curette hero

/ INTERVENTIONAL SPINE CURETTE

Industrial Design / Human Factors / Branding

Stryker Interventional Spine approached us to help them develop a Curette for minimally invasive Vertebral Augmentation. This tool is used to displace cancellous bone in the vertebrae, prior to filling the vertebrae with cement. Our approach to this problem started with ergonomics of the handle and depth adjuster. Many physical solutions were generated and tested with users to gain feedback on size, shape and location of the depth adjuster. The preferred design consisted of an offset T-handle with a thumb wheel depth adjuster. We worked closely with Stryker’s project team to ensure the solution was mechanically feasible, cost effective, and world class. Design details, surfacing, and color finish and material were all aspects of the product that contributed to building a common look and feel for the Stryker IVS product line.

Lit-2016-06-07 Rev0

PRO LINE BLENDER

kitchenaid pro line blender hero

/ PRO LINE BLENDER

Engineering

This diamond blending system ensures that all ingredients blend together quickly and efficiently. A robust motor, unique one-piece, BPA-Free diamond pitcher, stainless steel blades, and electronic controls combine to create a powerful vortex that is fast and thorough for exceptional blending results.

Our engineering team participated in competitive benchmarking, consumer needs research, and engineering support. Design credit: KitchenAid®

FLYTE HELMET

stryker flyte helmet hero

/ FLYTE HELMET

Industrial Design / Human Factors

For over 15 years, Stryker has pioneered research and development in personal protection for medical environments. We have leveraged this industry leading experience to develop the revolutionary Flyte personal protection system. The Flyte system, a reusable helmet with disposable lens and gown, eliminates cross contamination by providing a protective barrier between medical personnel and patient while addressing previously unattended user needs. The Flyte Suit’s breakthrough design combines superior comfort and technology with high levels of protection against contamination providing user confidence in a variety of healthcare environments.

Lit-2016-06-08 Rev0

ARTISAN COOK PROCESSOR

kichtenaid cook processor hero

/ ARTISAN COOK PROCESSOR

Engineering

This new all-in-one appliance will revolutionize your kitchen. Simplicity, control and precision meet KitchenAid’s timeless design.

Tekna engineering participated in benchmarking, prototyping, electro-mechanical build, transmission development, and recipe generation. Design credit: KitchenAid®

RetroFit Cart

retroscape gynocart hero

/ RetroFit Cart

Research / Human Factors / Industrial Design / Engineering / Production

We were approached by Dr. Ron Bochner with an idea for a device that wheels up to the foot of a hospital bed and enables a physician to perform optimal bedside exams with the comfort and ease of a full exam table. This concept was presented with a strong idea and a rough, wood model. The initial design phase began with extensive research and market analysis. This information was interpreted through sketching several ideas and presenting back to our customer. Once a final direction was decided, the team quickly moved to full-size volume study models in order to understand the space and the storage requirements in real world dimensions. The finished design concept was taken to our engineering department for design-for-manufacturing. This involved flushing out the details for the mechanics of the design, manufacturability, and material stress analysis. The cart is now a strong example of our team bringing an idea from concept straight through to full manufacturing.

Lit-2017-04-02 Rev0

HAIER LAUNDRY

haier laundry graphics hero

/ HAIER LAUNDRY

Industrial Design

Traeger approached us for assistance in expanding and differentiating their Town and Country Series product line with a focus on enhancing features, technology, and aesthetics, as well as finding production efficiencies. We began the collaborative process with 2D ideation sketches based on Century 2.0, Silverton, and Timberline’s visual brand language. Using production-quality parametric 3D CAD data, we identified ways to simplify assembly and reduce material waste, improving the customer experience straight out of the box. Additionally, for the Ranger grill, we helped Traeger bring a new-to-the-industry feature (the WiFi ARC controller with a “keep warm” function) to market through rapid wireframe prototyping, tackling both workflow integration and GUI.

NEURO SIGNATURE SERIES

stryker m2 hero

/ NEURO SIGNATURE SERIES

Industrial Design

Stryker’s Signature Drill Portfolio allows neuro surgeons to customize their preferences so that the drill performs the way they want. The system consists of three new motors, four new attachment lines, new cutting accessories, and a variety of user preferences to create their Signature custom-fit drill.

Lit-2016-06-12 Rev0