/ CENTURY WOOD FIRED GRILL
industrial design / engineering
Traeger challenged us with finding ways to improve the overall product quality and, if possible, find ways to reduce the overall cost of the current Century grill. We began by conducting a basic component feature analysis to establish a metric for our design proposals. Through this activity, we identified ways to simplify assembly to improve the customer’s out-of-box experience while also creating a new to the industry feature– the warming drawer. In addition, paint failures were reduced by introducing additional shielding that was designed and optimized for cost using thermal analysis techniques. The new Century was unanimously accepted by Traeger’s executives and sales team leading them to scale the Century design to a larger SKU and launched the products internationally as well as domestically.