/ ELASSO SURGICAL BRANDING
branding / web development
Elasso is an ENT electrosurgical instrument developed by otolaryngologists that cuts, cauterizes, and collects soft tissue. As the product launch drew near, Elasso’s leadership team asked us to develop the full brand. We focused on the multi-purpose tip that “lassos” soft tissue and created a script-style “L” that plays off of the “lasso” theme. The prominent “L” mimics Elasso’s contour and color and can double as graphic icon when isolated. Once we had the logo direction finalized, we created collateral such as brochures, business cards, trade show graphics, sales presentations, and product photography. To create a nice product presentation, we created display stands that hold the tool upright. Bringing it all together, we designed and built their website www.elassosurgical.com.