/ NARA BASSINET
Research / Human Factors / Industrial Design / Branding / Branding / Animation / Engineering / Production
Nara is, quite literally, our baby. It was internally created to be a beautifully designed, safe, ergonomic hospital bassinet. We conducted extensive user research and environmental studies, giving us a deep understanding of the product needs. Sketches, mock-ups, and iterative prototypes of the new design were created to gather feedback from facilities across the United States. As development progressed, so did the creation of Nara’s brand. We created initial marketing materials and design aesthetics, differentiating it as approachable, caring, and inviting. Ultimately, the value propositions of this bassinet design grabbed the attention of a major medical device manufacturer, leading to an OEM opportunity. Initial sales have been promising as labor and delivery departments express their excitement for everything Nara brings to the room. Nara received a Good Design® Award from Chicago Athenaeum: Museum of Architecture and Design, as well as the Core77 Community Choice Prize, and a 2017 Core77 Notable Award in the Commercial Equipment category.