Research / Human Factors / Industrial Design / Branding / Animation / Engineering / Production
Nara is our baby. It was internally created from the ground up as a new, innovative hospital bassinet. It was designed to bring mothers close to their newborns when it matters most and provide caregivers with a beautifully designed, safe, ergonomic care solution
We implemented our iterative prototyping processes and leveraged sketch exploration, CAD development, in-house 3D printing, and fabrication methods to refine the aesthetic and functionality.
We conducted one-on-one user interviews, focus group discussions, and took full-scale mockups into the field to get feedback from people who would use this product every day.
We conducted comprehensive formative and summative usability testing with Labor/Delivery and NICU nursing staff, hospital environmental services, and new moms. Their overwhelmingly positive responses validated the final design and new features.
As the product evolved, so did the brand, differentiating it in the market as approachable, caring, and inviting. Branding efforts included print material, animation, and video creation. The true value of experience that we were reinventing was taking shape but it needed a name, and ultimately we had to look outside the English language to capture its essence – Nara.
Nara received a Good Design® Award from Chicago Athenaeum: Museum of Architecture and Design, as well as the Core77 Community Choice Prize, and a 2017 Core77 Notable Award in the Commercial Equipment category.
Altogether, initial user research, opportunity identification, and industrial design grew to mechanical engineering, regulatory support, branding, and manufacturing for a Class II medical device. The exciting value propositions presented by our end product captured the interest of a major medical device manufacturer that led to an OEM opportunity for us. Our team ensured every bit of design intent was captured when we brought the product to life and delivered a solution that’s locally designed and manufactured, leveraging a supply chain based predominantly in Michigan.