Researcj / Industrial Design / Engineering / Production
Traeger initially approached us with the need for industrial design support to update and create a specific design for a major trade partner. Over the course of 18 months, our ID-focus expanded to encompass product development assistance through design research and engineering, product planning and strategy, prototype development, and production support for quality and reliability. By partnering with an electrical engineering firm, we also helped bring electrical hardware and firmware expertise to the team. Since the fall of 2014, we have supported Traeger in the implementation of several new-to-the-industry features to grow their product line by more than 10 SKUs—including the Timberline grill that we helped craft from the ground up. Received a Good Design® Award from Chicago Athenaeum: Museum of Architecture and Design.